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Food · TikTok

Sunny Snacks

Snack-hack videos that got a healthy brand into the lunchboxes of busy parents.

Deliverables

10 TikToks, 1 series

Brand

Sunny

Timeline

6 weeks

Platforms

TikTok, TikTok Shop

How much time do you have?

Full story · 3 min

Quick read · 30 sec

Challenge

Healthy snacks have a boring reputation, and parents scroll past anything that looks like an ad.

Sunny wanted a series people would come back for, not a one-off video.

Process

A series with a hook

One snack, three lunchboxes: the same product, three easy ideas in 30 seconds.

Shop-ready

Each video ended with a TikTok Shop link and a clear price.

Outcome

5.4M views, and the snack pack sold out on TikTok Shop twice.

The series still goes live every Friday.

Before / After

Drag the handle ↔

Studio adMy UGC

↔

How much time do you have?

Full story · 3 min

Quick read · 30 sec

Challenge

Healthy snacks have a boring reputation, and parents scroll past anything that looks like an ad.

Sunny wanted a series people would come back for, not a one-off video.

Process

A series with a hook

One snack, three lunchboxes: the same product, three easy ideas in 30 seconds.

Shop-ready

Each video ended with a TikTok Shop link and a clear price.

Outcome

5.4M views, and the snack pack sold out on TikTok Shop twice.

The series still goes live every Friday.

Before / After

Drag the handle ↔

Studio adMy UGC

↔

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Sunny Snacks

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How much time do you have?

Challenge

Process

A series with a hook

Shop-ready

Outcome

Before / After

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Process

A series with a hook

Shop-ready

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