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Tech · YouTube Shorts

Loop Earbuds

Honest unboxings and gym tests for earbuds that had to prove they really stay in.

Deliverables

5 Shorts, 10 cutdowns

Brand

Loop

Timeline

5 weeks

Platforms

YouTube Shorts, TikTok

How much time do you have?

Full story · 3 min

Quick read · 30 sec

Challenge

Tech reviews all look the same: a desk, a spec list and a voice nobody remembers.

Loop needed proof that their earbuds survive real life, not a studio.

Process

Stress test

I wore them to the gym, on a run in the rain and through a full day of calls.

Short cuts

Every long video was cut into two 15-second versions for ads.

Outcome

2.7M views across platforms and the brand’s lowest cost per click ever.

The rain test became their launch hero ad.

Before / After

Drag the handle ↔

Studio adMy UGC

↔

How much time do you have?

Full story · 3 min

Quick read · 30 sec

Challenge

Tech reviews all look the same: a desk, a spec list and a voice nobody remembers.

Loop needed proof that their earbuds survive real life, not a studio.

Process

Stress test

I wore them to the gym, on a run in the rain and through a full day of calls.

Short cuts

Every long video was cut into two 15-second versions for ads.

Outcome

2.7M views across platforms and the brand’s lowest cost per click ever.

The rain test became their launch hero ad.

Before / After

Drag the handle ↔

Studio adMy UGC

↔

Next collab →

Loop Earbuds

Loop Earbuds

Loop Earbuds

How much time do you have?

Challenge

Process

Stress test

Short cuts

Outcome

Before / After

How much time do you have?

Challenge

Process

Stress test

Short cuts

Outcome

Before / After

Sunny Snacks

Sunny Snacks

Sunny Snacks