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Pets · TikTok
Pawpal
Pawpal
Pawpal
Funny, honest videos for a pet-care app, starring my very unbothered cat.
Deliverables
6 TikToks
Brand
Pawpal
Timeline
3 weeks
Platforms
TikTok, Spark Ads
How much time do you have?
Full story · 3 min
Quick read · 30 sec
01
Challenge
Pet apps are hard to show: the best moments happen when nobody is filming.
Pawpal needed installs, not just likes.
02
Process
Let the cat lead
I filmed real days with my cat and opened the app only when it actually helped.
Clear next step
Every video showed one feature and ended on the App Store screen.
03
Outcome
1.8M views and 11k installs in three weeks.
Their cost per install dropped by a third.
Before / After
Drag the handle ↔
How much time do you have?
Full story · 3 min
Quick read · 30 sec
01
Challenge
Pet apps are hard to show: the best moments happen when nobody is filming.
Pawpal needed installs, not just likes.
02
Process
Let the cat lead
I filmed real days with my cat and opened the app only when it actually helped.
Clear next step
Every video showed one feature and ended on the App Store screen.
03
Outcome
1.8M views and 11k installs in three weeks.
Their cost per install dropped by a third.
Before / After
Drag the handle ↔