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Skincare · TikTok
Dewdrop Skin
Dewdrop Skin
Dewdrop Skin
A 30-day glow challenge that turned a quiet serum launch into a sold-out week.
Deliverables
8 UGC videos, 24 hooks
Brand
Dewdrop
Timeline
4 weeks
Platforms
TikTok, Spark Ads
How much time do you have?
Full story · 3 min
Quick read · 30 sec
01
Challenge
Dewdrop had a great serum and polished studio ads that nobody stopped for. Cost per purchase kept climbing every week.
They needed content that felt like a friend’s honest review, not a commercial.
02
Process
Hooks first
I wrote 24 hooks before filming a single frame and kept the six that sounded most like real talk.
Shot at home
Everything was filmed in my bathroom with natural light, one phone and zero makeup artists.
03
Outcome
The best video reached 3.1M views and cut cost per purchase by 38%.
Dewdrop now runs my videos as their main Spark Ads.
Before / After
Drag the handle ↔
How much time do you have?
Full story · 3 min
Quick read · 30 sec
01
Challenge
Dewdrop had a great serum and polished studio ads that nobody stopped for. Cost per purchase kept climbing every week.
They needed content that felt like a friend’s honest review, not a commercial.
02
Process
Hooks first
I wrote 24 hooks before filming a single frame and kept the six that sounded most like real talk.
Shot at home
Everything was filmed in my bathroom with natural light, one phone and zero makeup artists.
03
Outcome
The best video reached 3.1M views and cut cost per purchase by 38%.
Dewdrop now runs my videos as their main Spark Ads.
Before / After
Drag the handle ↔
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